Based in the Jura mountains, cradle of watchmaking, Louis Erard embodies the values of Swiss mechanics, the tradition that keeps its promises. At once luxurious, timeless and elegant, the essentially mechanical watches of this independent maker are renowned for quality unrivalled at their price point: for these are the values which underpin the brand’s renown. Founded by Mr Louis Erard in 1931, the brand still preserves the continuity of its founder’s work. With exemplary respect for the tradition of horology Louis Erard provides new interpretations of that heritage and its codes for contemporary tastes, so offering a real alternative to mass-produced brands in a collection of accessible watchmaking complications marketed through carefully-selected distributors.